Offline Marketing Rocks! It Really Does!

Hi Guys,

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Take Care,

Michael Silvester

This Is The Most Important Thing to Do With Your Email List

Okay guys, everyone knows that the money is in the list.

No matter where you go to get your Internet marketing advice. You will no doubt come across somebody that says the money is in your e-mail list.

Now, I totally agree with that and you should too, because any decent Internet marketer treats their list like gold.

But there’s one thing that many people don’t do with their e-mail list and I think that this more important than almost anything once you have built your list.

And that is segregating your list.

Now, what I mean by segregating your e-mail list. Is this.

Instead of slamming every single one of your e-mail subscribers into one big massive list. You should be grouping them up into sections.

Let me give you some examples.

You should have a list of leads, these are the guys that have not spent any money with you.

They might be people that have downloaded your free e-book, or just opted into your newsletter. Or maybe joined your e-mail course?

Now, the reason you keep these guys in their own list is because you want to focus all your attention on getting these guys to buy something. You’re going to focus all your energy on getting these guys to spend some money.

Then, once they have spent some money with you. You can move them into another group.

You can call it your “buyers” list.

Now these guys are red hot, because they have already bought your product. Your intention with this list is to keep them purchasing products and building a great relationship with them.

I recommend that you suggest additional products that you may own or have distribution rights to OR you could possibly recommend affiliate products to them.

Any decent autoresponder service or script will automatically remove people from the “free” list once they are added to your “buyers” list. Autoresponder services such as aweber are fully capable of doing this.

So, I highly recommend that if you are not doing this already. You are leaving money on the table. All you are doing is annoying people on your list, unnecessarily.

Let me give you another example.

Let’s say that Johnny lands on your website and decides that your free report might be a good idea to download. So little Johnny punches in his details into your optin form and then gets redirected to the download page.

Johnny then downloads the report.

Little Johnny read your report, and read your sales e-mails that you are sending him and decides that… Yes, he’s going to buy.

So little Johnny decides to click on your order link, proceeds through the payment process and is now a brand spanking new owner of a new informational product.

Then a few days later little Johnny checks his e-mails, and wonders why the Hell am I still getting all these sales messages. E.g. One says “little Johnny, you need to buy this”. “Hey little Johnny check this out”. “Yo Johnny my product is the best thing since sliced bread.”

Little Johnny is starting to get slightly pissed off that he still getting sales e-mails. Even after he’s bought the product?

Now, can you see what’s happening here?

You don’t want to annoy people that have just bought your product, because no matter how good your product is…there is a very big percentage of people are still unsure that they have made the right decision in buying your product…even after they purchased it.

Some people don’t need an excuse to ask for a refund. You don’t want to give them any more reason than they may already have.

I hope you now realize how important it is to at least segregate your list, meaning separate the buyers from your leads.

There is another cool way of segregating your list and that is, by the amounts that they are spending with you.

Example:
Group your buyers into people that spent $27.
Then the people that spent $67.
And the people that have spent $127
And the people spent $427.

It’s a good idea to group people by the amount that they have spent with you so that you know where to take them next. Keep walking your list deeper into your funnel. The main aim for you is to get them to spend that next higher amount.

Anyway, I’m going to leave that with you!

If you’re using a service or script, that allows you to segregate your list. You need to do it right now, if you’re not already.

Take care.

Michael Silvester

Who You Are Makes a Difference

Who You Are Really Does Make a Difference. View this powerpoint to learn this powerful new message.

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