Who You Are Makes a Difference

December 16, 2008

Who You Are Really Does Make a Difference. View this powerpoint to learn this powerful new message.

Will You Survive The Recession?

October 25, 2008

Hi Guys,

You hear it all the time.

How there is a recession, times are tough, people are losing their jobs. Banks are going bankrupt. The world seems to be falling down right around you.

Many people, business owners and internet marketers just do nothing…and hope to come out the other side with everything intact.

They “Do Nothing” because they are not even sure what to do in the first place. And these same people will lose massive sales and clients because they don’t have a plan in place to implement during these tough times.

Here are 5 Tips to get your income to not only survive, but to thrive :)

1. Cut the Fat - Take this opportunity to take a look at all your expenses. This should include your marketing, and fixed costs etc. Analyze whether these costs are improving your income or dragging it down. Determine whether it is a complete necessary thing to have. Is it making money for you?

2. Plan the next 12 months - If you don’t know where you’re going, you won’t get anywhere. It is very important to have written goals that you constantly review and update. Write down your long term goals first then write smaller goals that eventually achieve the long term ones. This way you can see that your resources are focused and consistent with your goals. It will also take some emotion out of your buying decisions and keep you on track.

3. Control your Cash Flow - Make sure you are making enough sales to cover your expenses. I know it sounds obvious, but you’d be surprised how many people don’t even know what their expenses are. They just cross their fingers and “Hope” that they are making more than they are spending. Use this opportunity to add a payment plan to your higher ticket items to encourage people to spend more with you.

4. Create a Backend - Its way easier to get your existing buyers to purchase another product or service than it is to get a brand new buyer. This is your opportunity to add an up sell to your sales process, create and sell another complimentary product. Or just start to recommend affiliate products to them that are related to what they have already purchased from you. Understand their pain and give them a solution. If you’re not sure what their pain is or what they would want…just ask them with an email survey.

5. Get Affiliates - Having affiliates selling your products is one of the most cost effective ways of generating more business. The fastest and easiest way to get started is to sign up at http://www.paydotcom.com and let them run your affiliate program. It’s all about leverage, and the smartest thing that you can do right now is to have a heap of people actively selling your products for a commission without you having to do anything at all.

So, to sum all this up…there is a massive opportunity out there that you must seize. You should take this moment to develop new tactics and strategies to take your income to the next level.
What other opportunities can you think of?

Take Care,

Michael Silvester

Blog Theme Update

October 22, 2008

Hi Guys,

Just letting you know that the blog theme is coming along nicely. Just got to figure out how to change some of the pics and I’ll be back into a regular posting schedule.

Take Care,

Michael Silvester

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