My Email Subscribers Questions Answered

March 14, 2008

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WARNING: This Is Brutally Honest ;) And Does Contain Some Coarse Language
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Nicholas,

Thanks for your message I really appreciate it!

Lets get into it shall we?

Your Questions were:-

Q: Do I have to create squeeze pages?

A: Bloody Oath! (Yes in Australian)

Over the years that I’ve been on the internet I have learnt that
you have to build a list. and to build that list you have to make
it a priority of your to grab your visitors email addresses.

Let me put this to you…

If you dont capture your visitors contact details…they are gone
forever and you can never ever contact them. If you capture their
details…you can email them and sell to them over and over again
until they unsubscribe.

But if you build a relationship with your subscribers…they are
not going anywhere. Your subscribers are not just a stat in
your autoresponder program…they are real people with real
feelings and with real problems.

How are you going to solve peoples problems if you have
absolutely no way of contacting them? You cant!

I dont know if you want to creat an income out of the internet
or not…but if you really want to take your internet marketing
seriously you need to build a list…and if you dont…your losting
future client right now.

All the statistics show that people dont really buy until the
4-7th contact…you cant do that without a list.

And the best way to build a list (and I’ve tested) is with a
squeeze page. You have to focus all your attention on
funneling everyone through an opt-in form. Any other way
and they are slipping through your fingers and you leaving
money on the table.

I’m serious man! Build a purpose built site for your product
and land everyone on a squeeze page. You gotta get that opt-in.

Q: Is it possible to make good money off sites like dan kennedys?

A: Dan Kennedy’s website does not sell anything…Dan Kennedy
Sells his own site…his site is just another avenue for people to
purchase his stuff.

Dan Kennedy has been around long before the internet and his
“Ghost” will live long after the internet is gone. Dan has built his
business over thousands of years and even if he has the shittiest
website on the planet he would still sell product.

The guy is predominately an offline marketer…he gets his advice
from peole like jeff walker and yanik silver…they are the guys that
you should be trying to model. Not Dan!

Don’t get me wrong…Dan Kennedy is amazing…I get his monthly
(paid) newsletter every month…but the guy is an offline marketer.

Please dont try to copy him…All those offline guys think a little
differently…they are all usually about 5 years behind everyone else.

I had a look at your website and to me it looks like you only
have one product?…if that’s the case…you dont need a site
like dan kennedy’s.

So just to stress a point…its not a site that sells products.

It’s this…

Quality Leads (traffic) x Great Conversion Rate (Copy) = Buyers

Then once their buyers…

Increase Number of Transactions (Email) x Average Dollar Sale (Higher $$ Products)

= Big Money

If you measure those 4 things and always improve them you cannot
go wrong.

Q: I on some level feel (even tho im tryig sqeeze pages now) dont work lol!

A: Dude…You got onto my list through a squeeze page…dont tell me
they dont work! Your proof that they do! Man…I really want to know
why you have come to the conclusion that squeeze pages suck?

It’s probably not the squeeze page the sucks…it maybe your copy
or even the quality of traffic that you are getting. What have you tested
it against to decide that? What are your stats?

Q: is it possible to make money on a site like mine?

A: Frankly…No! Not the way it is!

Q: I wuld love some tips i can use in my situation, im struggeling
like fuck and its driving me insane!!

A: You gotta have patience first…this shit does not happen over night!

Tell me what you have done besides making a product and
creating a webstie?

In the mean time…

Do this…

Squeeze page -> Sales Page

Always test your metrics…the stuff I talked about earlier! And always
try to beat them.

Get some quality traffic (PPC, Affiliates)
Whack you book into clickbank…there is already 7 products
selling in your niche…do you thing they are there because they
are going broke?

Study copywriting like a bad man. And ask what your visitor
want…survey them…then you’ll know if your onto a winner or not

Build a list like a mad man and build a relationship with them…talk
to them one on one and always be approachable. Talk to them like
they are your mates. And always have their best interest at heart.

Dont let your list get cold…do up a couple of months worth of
messages loaded into you autoresponder so that you can focus
on generating traffic and improving conversions. Hit them with
an email once a week with great content.

I really dont have time to get any further into this because I’m
going out in a half an hour to have some beers with my mates, so
if there is anything else that I missed…shoot me a reply!

Take Care,

Michael Silvester